Fight against Product Piracy

15-07-2024

In 2018, some of the biggest names in lighting control – MA Lighting, Avolites and MADRIX – announced that they were joining forces to tackle the ever-growing issue of counterfeit products. 

These efforts saw some immediate results, most notably from the Guangzhou Entertainment Technology (GET) exhibition of that year where counterfeit products were taken off the stands of exhibitors with the full support of the tradeshow organisers. This sent a clear message that this blatant wrongdoing was not going to be tolerated. However, six years on, the companies have expressed that this is still a troubling issue within the live events market, and in many respects, the practice of counterfeiting has worsened since the turn of the decade. “The issue is getting much worse,” asserted Daniel Kannenberg, Brand and Product Management at MA Lighting International. “One of the main reasons for this is counterfeiters have new ways to spread their misleading messages about their copies via social media and other online sales tools.” He went on to explain that this greater ability to mislead clients with confounding announcements to sell their online exacerbated the problem when the world began to come out of the COVID-19 pandemic and events started up again. 

“Straight after the pandemic when people were trying to get back on theirfeet, budgets were understandably smaller andso the low prices these counterfeiters wereoffering looked appealing at a very superficial analysis,” he explained. Many of those buying these products did not realise they were not getting the genuine article. “For trying to clean the web from this fraudulent announcements that we’ve employed an external company to reduce and, in some cases, delete adverts for social media that are promoting the sale of counterfeit products,” stated Kannenberg. In fact, MA Lighting has a team of six fulltime employees continuingly tackling the complex issue of counterfeiting.

Read the full article here.

06-07-2023

MA Lighting has come out on top in the fight against illegal counterfeit products, winning a case at Brazil’s Supreme Court. Acting as the court of last resort, the Supreme Court has ruled against a local businessman who had offered counterfeit MA consoles, such as the onPC fader wing and the onPC command wing, for sale on the Brazilian online platform “Mercado Livre”, and imposed an order to refrain and to pay substantial damages. The convicted party had been proved to have perpetrated trademark infringements and engaged in unfair competition through the illegal sale of the counterfeit products.

Stephan Saremba, Managing Director of MA Lighting International GmbH,comments on the legal win: “We welcome the decision by Brazil’s Supreme Court and endorse the ruling in its entirety. We shall continue to pursue all infringements of MA’s intellectual property rights with full vigour – without exception and around the world. To this end, we collaborate closely with our distributors, jointly screening the relevant markets. And our international engagement against product piracy is not restricted to our hardware but, of course, also covers our software offerings.” 

MA Lighting International had first brought an action against the now convicted party back in 2018; that party fought the case through all the levels of the Brazilian justice system over the last five years and has now finally been convicted at Brazil’s Supreme Court in the capital Brasilia on all counts of the original indictment.

“In our determined pursuit of our proprietary and trademark rights we do not shy away even from lengthy legal disputes. The comprehensive protection of our trademarks, our products as well as our services – and ultimately the protection of our customers, who rely on our quality promises – is of the highest priority to MA, and we take it extremely seriously across all national borders,” adds Gerhard Krude, Managing Director of MA Lighting Technology GmbH.

17-07-2019

For the past few years MA Lighting has followed its strategy against counterfeit products. This resulted in multiple actions at several tradeshows, e.g. Prolight + Sound Guangzhou, GET Show, Sound Check Exhibition and Palm Expo India, where fake consoles were removed from the booths or the respective catalogues destroyed by the officials. Even some of the booths were officially closed.

At Prolight + Sound Guangzhou MA Lighting could also rely on the great support of the organizers that were keen to remove the fake consoles and catalogues. At GET Show MA was assured that no copies will be tolerated at the tradeshow any more, not even for booth lighting control.

Additionally Sound Check Exhibition in Mexico and Palm Mumbai in India were a huge success this year as compared to last year, there were nearly no copies and no catalogues to report.

Furthermore MA Lighting has been busy in the internet as well. Hundreds of announcements for fake consoles on social media portals have been deleted so far.  

MA Lighting would like to stress again, that copying its products is a crime and will be punished with all legal consequences.

11-10-2018

For quite some time consoles from China have been brought onto the market by a German distribution company. With regards to the key arrangement, these consoles are based on the MA onPC wing devices. In addition, these consoles - if the grandMA2 software is installed - illegally unlock parameters.

By preliminary injunction of the Munich Regional Court, the distribution company concerned has now been prohibited from distributing MA Lighting grandMA2 onPC software on devices other than original MA Lighting hardware. The infringer now faces a fine of up to 250,000 Euro for each case of a violation of the court ban and up to six months in custody if the amount can not be raised. In order to avoid further legal disputes, the distribution company concerned has also committed itself to the complete cessation of sales of "Kolibre" devices from the Chinese manufacturer YEL Technology, subject to criminal prosecution.

We have information about Chinese consoles in the country and strongly recommend that companies owning such consoles - regardless of type or Chinese manufacturer - do not use them with our grandMA2 onPC software at events. Users and operators should refuse to use such a combination for a show in order not to expose themselves to such liability risks and to make themselves liable to prosecution for an illegal act.

The circumvention of technical protective measures of copyrighted software and unauthorised interference with technical protective measures of such software for commercial purposes is punishable by imprisonment of up to three years or a fine, § 108 b UrhG. It is not a trivial offence!

11-07-2018

MA Lighting strongly discourages all users from using the grandMA2 onPC software to unlock parameters on counterfeit or non-MA approved hardware. Violation is illegal and punishable by law.

Every day we receive information on this topic from our valued customers, friends and users of our products, who actively support us in the fight against product piracy. We visit small, medium-size and big events and collect photo documentation about such software violations. All this is evaluated by our lawyers.

We are aware of distributors in Germany and Europe who distribute Chinese hardware with the same key layout as our grandMA2 consoles and MA onPC command wings and emulate their interface to the grandMA2 onPC software. The moment someone installs the grandMA2 onPC software on this Chinese hardware and unlocks parameters, they violate MA Lighting’s rights. Distributors know are trying more and more frequently to delegate the responsibility to the customer by recommending  the customer to install the MA software to get a console ready to play. From here-on in particular the user is responsible and he is the one who is liable to prosecution and subject to civil liability. However, distributors who do so also are responsible – both criminally and under civil law – for infringements of MA Lighting’s rights and must expect to be prosecuted by us.

We repeat at this point: Don't be misled and be welcome to ask us before you load the grandMA2 onPC software onto any non-MA approved hardware. To protect all our customers worldwide, we must take actions against these situations including taking legal actions.

Please contact legalnoSpam@malighting.com if you have any questions or are unsure about which hardware you have in front of you or if you already work with such hardware in connection with grandMA2 onPC software and now want to cooperate with us. We are happy to help.

It is not our goal to take legal action against users and operators. Our primary goal is to stop the offending manufacturers and the sales organisations of such devices!

We of MA Lighting know that our software was hacked and that our products are being copied in China. We also know that it is extremely difficult to go against the copier.

Consequently we have decided to take legal action against the importers and users of such copies, as the import as well as the commercial use of copied products is prosecutable.

We have a series of patents and IP rights, that we can use on international legal basis. On top of that we work with the most renowned lawyers in this field.

Currently we are working on several cases and we have successfully concluded the first legal decision in our favour. The respective user has deferred to the requests of our lawyers and the console was confiscated.

Furthermore we will approach specific distribution partners in various countries on the basis of successfully concluded cases in order to achieve the same results in their countries.

02-05-2018

Avolites and MA Lighting recently joined forces with the organisers of entertainment technology trade event Prolight + Sound to shut down the booth of prolific counterfeit operation PPL (Popular Lighting from GuangZhou, China). This is one more step that both companies have taken to prevent the distribution of counterfeits and to send out a clear message to all product copier that their actions are no longer tolerated.

Sales director Koy Neminathan explains: “Avolites synchronised efforts with MA Lighting and with the support of Prolight + Sound to successfully close PPL’s booth down before the Prolight + Sound show even opened. PPL shamelessly manufactures and sells counterfeit Avolites and MA Lighting badged products at respected trade shows around the world and we are determined to put a stop to this.”

Michael Adenau, managing director and founder of MA Lighting, added: “MA Lighting is willing to take any necessary steps to stop the sale and manufacturing of counterfeit products. Our industry is built on innovation, creativity and technical devotion. Years of manpower were needed developing consoles series like grandMA2 and grandMA3. By buying counterfeits you are killing this industry and despising the hard work of all manufacturers.”
 
Neminathan also stated that Avolites and MA Lighting plan to continue to combine their efforts to identify any product manufacturer that promotes counterfeit products that infringe either manufacturers copyright and ensure that their booths are expediently closed down at trade shows globally.

“It’s crucial that customers and end users of counterfeit products are aware that these products are not developed with the same R&D expertise or subject to trademarking and safety testing regulations,” continues Neminathan. “The impact of such products is that they are often sub-standard, do not have robust manufacturer or distributor technical backup or even offer spare parts. In the case of failure, they could also cause serious harm to those working with or in the same environment as them.”

Both Avolites and MA Lighting strongly believe that counterfeiting is theft. When these products make their way into the supply chain it is not just the originating manufacturer that suffers the financial and brand costs. It is also the distributor, the rental operation, the end user and potentially the artists, performance and audience that may be compromised. Because counterfeit goods are often sold direct to the end user, those customers generally have little comeback, service or support and if used knowingly may even compromise a user’s public liability insurance.

Purchasers and end users need to understand that genuine products should be supported by knowledgeable distributor networks, service centres, spare parts depots etc - all of these are reassuring for the end users and their clients. They also provide genuine job opportunities throughout the supply chain and the framework for other small businesses to thrive.

Essentially counterfeit goods poison the whole supply chain. At worst they can cause life threatening health and safety issues and those businesses who knowingly import or market counterfeit products in countries where such products are covered by patents are as guilty as those who manufacture them.